(Before app activation) Shopify's analytics and reports
Shopify dashboard and reports cover common reporting and analytics. Refer to the image below, Online Store Conversion Rate graph before Intercart activation.
(After app activation) PPFunnels Dashboard and Reports
After app activation, Shopify Online Store conversion rate is Inaccurate as PPFunnels takes places for checkout sessions. You can see a sharp drops in conversion rate as the below sample.
Added to cart: Work as normal, as PPFunnels do not interfere "Add to cart" event
Reached checkout : Checkouts processed by PPFunnels are not tracked by Shopify anymore
Sessions converted: Checkouts processed by PPFunnels are not tracked by Shopify anymore
View analytics & reports at PPFunnels Dashboard:
View conversion rate analytics at app > Dashboard: Overview or Reports
Next, please read Track store and funnel performance by PPFunnels Dashboard and Reports for detailed reporting.