Reports & Tracking FAQs:

Q1. My Shopify Online Store conversion rate drop a lot after using PPFunnels, is it normal?
It is normal to see Shopify's Online store conversion rate drops a lot as "Reached checkout" & "Sessions converted" events are not tracked by Shopify.

  1. Added to cart: show as normal, PPFunnels does not interfere "Add to cart" event
  2. Reached checkout: Inaccurate as checkouts goes to Intercart
  3. Sessions converted: Inaccurate as checkouts goes to Intercart

For more details, please visit the article: Track conversion rate before and after PPFunnels

Q2. I find overall revenue in Shopify Analytics Dashboard & PPFunnels Dashboard are slightly unmatched.
It could happen as PPFunnels relies on Shopify to provide sales data and it has around 10 minutes delay. Moreover, PPFunnels revenue is the gross amount, while Shopify Dashboard revenue is with refund counted.

The main purpose of PPFunnels Dashboard is for funnel performance comparison. To get accurate revenue, please refer to Shopify Analytics. To track funnel performance, please refer to PPFunnels Dashboard.

More details, please refer to Track performance by PPFunnels Dashboard.

Q3. How does PPFunnels calculate conversion rate?
Conversion rate calculation is different from Shopify.

Store conversion rate = no. of sessions / no. of converted sessions x 100%

For detailed definition info, please visit Shopify Analytics docs.

PPFunnels (Store level or funnel level):
Order conversion rate = no. of orders / no. of checkouts x 100%
Post-upsell conversion rate  = no. of orders with post-upsell / no. of orders x 100%

For PPFunnels checkout sessions, each unique cart session is counted as one checkout.

Q4. I have set Checkout Zones 100% traffic to Intercart, why do I still see native Shopify checkout in PPFunnels Dashboard?
Normal traffic will go to PPFunnels according to zone settings, in some cases, checkouts will skip PPFunnels and go default Shopify checkout:

  1. Abandoned checkouts (direct checkout URLs to default Shopify checkout)
  2. Marketing emails/sms contain direct URLs to Shopify checkout
  3. Dynamic checkout button (PayPal/Amazon Pay/Apple Pay) on product page
  4. Apps/customized themes contain unsupported checkout buttons
  5. Customer's device network unstable & timeout (~10 sec)

For any other exceptional cases, checkouts will be redirected to Shopify checkout, so Shopify checkout will always be the backup to make sure no checkouts are missed.

Q5. I find there's lots of payment type is "Manual" in Shopify Finance reports after using PPFunnels, is it normal?
Yes, orders/revenue processed by PPFunnels are of "Manual" type in Shopify's report as Intercart processes payments without using Shopify's payment gateway.

Q6. What is the difference between "Shopify Checkout" and "Shopify Checkout (Native)"?
Checkouts are both redirected to default Shopify checkout, the difference is:
Shopify Checkout: Checkouts are through PPFunnels, "Shopify Checkout" funnel is assigned.
Shopify Checkout (Native): Checkouts skip PPFunnels and are redirected to default Shopify checkout.


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